
Sharing everyday gratitude through a single flower
Customers who purchased items at participating shops (SR/Coffeebar & Shop coin/CAFE DANCE/GARDEN HOUSE COFFEE/Talk Shop) were randomly gifted a single stem. The colorful seasonal flowers were curated by Flowers fête , located inside the BANK complex in Kabutocho. Seeing people strike up conversations over their flowers or snap photos added a wonderful layer of vibrancy to the neighborhood streets.
Sharing gratitude through a drink ticket with a personal message
A first-time initiative for the event, this project allowed recipients of the message cards to enjoy a complementary drink at participating Kabutocho cafes using an attached ticket. The beautiful illustrations on the tickets were exclusively created by illustrator Ryuto Miyake. It was incredibly heartening to see the community connect as people penned words of appreciation on their cards and handed them over to someone special.
Sharing gratitude through a gift of flowers
Throughout the event, workshops were held at various local venues (SR/Coffeebar & Shop coin/CAFE DANCE/GARDEN HOUSE COFFEE/Talk Shop/HANDWORK) in collaboration with florists who have close ties to the community. Each florist brought their unique style to the choice of botanicals and arrangement techniques, offering participants a truly special, hands-on experience. Participating florists:
Participating florists:
・LOVELETTER @loveletter_meme
・Flowers fête @fete_fl_tokyo
・Byo(淼) @atelier_byo
・tayuta @tayuta_flowers
・tone @tonetokyo.jp
This year also featured a special KABUTOCHO FLOWER WEEK Purikura (photo booth) installed in the atrium on the first floor of KABUTO ONE.
Visitors thoroughly enjoyed taking photos using exclusive digital frames designed by Ryuto Miyake, the illustrator behind this year’s official posters and THANK YOU TICKETs. The booth became a popular attraction enjoyed by many throughout the event.
We hope you enjoyed these 19 days of sharing appreciation through the beauty of flowers. If this event served as an opportunity for you to express gratitude to the people close to you, we couldn’t be happier!
Photo : Masahiro Shimazaki
Text : Kontext